SAFE SOSS® Launches Holiday Giveaway to Help Homeowners Protect Against Wildfire EmbersFOR IMMEDIATE RELEASE
Ventura, CA – December 17, 2025 – As wildfire season continues to threaten communities across the Western United States, SAFE SOSS®, the firefighter-founded wildfire defense brand, is giving homeowners a chance to safeguard their homes with its holiday Block • Seal • Defend giveaway. The initiative provides families with firefighter-tested products designed to stop wind-borne embers, the leading cause of home loss in wildfires.
Founded by active wildland firefighter Nicholai Allen, SAFE SOSS® offers practical, science-backed ember defense solutions. Allen and his team developed the patent-pending three-step system after surviving the 2018 Woolsey Fire, which destroyed thousands of homes in Ventura County.
“Most homes that burn in wildfires don’t ignite from flames. They ignite from embers,” said Allen. “Our mission is simple: give homeowners a practical way to reduce risk while making sure evacuation always comes first. Property is replaceable. You are not.”
The holiday giveaway includes SAFE SOSS® attic vent filters, high-heat tape for gaps and eaves, and the firefighter-safe garden hose-compatible fire retardant. Winners will receive a complete set of products valued at $30–$40 each, enough to protect key entry points against ember intrusion.
SAFE SOSS® products are currently available at 50 Lowe’s stores across wildfire-prone Western states, with expansion plans to 350 stores for 2025. Beyond products, the company’s Campsite Bucket Program has already placed 4,000+ fire-safe buckets in over 3,500 campsites nationwide, helping prevent wildfires at their source.
“Wildfire defense isn’t just about products. It’s about knowledge, preparation, and community,” Allen said. “This giveaway is our way of spreading that knowledge during the holidays, helping families start the season safe.”
For more information or to enter the SAFE SOSS® holiday giveaway, visit safesoss.com.
#####
About SAFE SOSS®
Nicholai Allen is an active wildland firefighter and founder of SAFE SOSS® helping homeowners in fire-threatened communities prepare and evacuate safely with honest, science-based ember defense. As founder of SAFE SOSS, he leads a three-step Block • Seal • Defend system available exclusively through 50 Lowe’s stores, translating frontline firefighting strategy into accessible DIY protection priced at $30-$40 per product. Through the Campsite Bucket Program, he prevents wildfires at their source by placing 4,000+ fire-safe buckets in campsites nationwide. Whether addressing families facing Red Flag warnings or media covering active wildfire events, Nicholai helps people understand the real threat: wind-borne embers and prioritize life safety over property defense.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com
