MN Nice Ethnobotanicals Rebrands to Amentara, Unveils New Packaging, Marking Growth, and Global Brand Evolution
Los Angeles, CA (November 6, 2025) — MN Nice Ethnobotanicals, the largest retailer, importer, and distributor of Amanita muscaria in the United States, has announced the upcoming launch of its new product packaging, signaling a bold evolution for the brand’s flagship Amanita line. The fresh design, expected to debut publicly this month, reflects MN Nice’s transformation into a more globally resonant, mission-driven wellness company.
The redesign is part of the brand’s broader push to professionalize and scale its offerings, while staying rooted in its mission of natural, plant-based mental wellness. The new look will appear initially across the flagship products, Amanita muscaria capsules, gummies, powders, and tea blends, emphasizing purity, transparency, and sacred plant symbolism. The updated branding aligns with MN Nice’s recent launch of their new media platform and podcast, The Amanita Effect.
“This is more than a visual upgrade,” said Christian Rasumussen, MN Nice’s Founder, CEO, and Owner. “We’re introducing a new way to tell the story of Amanita, one that resonates more with people, speaks to tradition, healing, and the global awakening happening around this ancient mushroom. The packaging ties into a bigger narrative, both culturally and spiritually.”
Since its founding, MN Nice Ethnobotanicals has sold more than 40,000 kilograms of Amanita muscaria and reached more than 30,000 customers, establishing itself as the trusted source for high-quality Amanita products. With a focus on education, ethical sourcing, and accessibility, the company continues to push the conversation around mental health and holistic wellness forward.
The brand’s growth also includes a strong commitment to giving back to the community. MN Nice has already donated up to $20,000 to the Fungi Foundation, the world’s first nonprofit organization dedicated to the conservation of fungi. The donation supports global efforts to preserve biodiversity, conduct research on psychedelic fungi, and promote fungal literacy. MN Nice has also extended product support to organizations like Blue Lotus Ministries and domestic abuse prevention initiatives.
The new look will roll out online and in retail placements starting this summer. MN Nice products are available for purchase nationwide and ship to most U.S. states where Amanita muscaria is legal.
For more information, product details, or media inquiries, visit https://www.amentara.com/
About Amentara
Amentara is a leading wellness brand offering high-quality, plant-based solutions for mental clarity, stress relief, and emotional balance. With a curated line of ethically sourced botanicals including Kava, Kanna, Blue Lotus, and Amanita muscaria, Amentara has become the largest U.S. retailer, importer, and distributor of Amanita muscaria, selling over 40,000 kilos to more than 30,000 customers nationwide. Rooted to sustainability, transparency, and accessibility, Amentara products are tested to ensure purity, safety, and effectiveness, they are passionate about giving back, donating $20,000 to the Fungi Foundation, supporting Blue Lotus Ministries and actively participating in community-building events like Lightning In A Bottle. Founded on the belief that ancient botanical wisdom still holds the key to modern wellness, Amentara is a movement that empowers individuals to reconnect with nature, support their nervous systems naturally, and redefine holistic health. To learn more, visit: https://www.amentara.com/
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